Writing Blog Posts was never that Easy.
Finding it hard to Writing blog posts that gets bulk of comments, Thousands of social shares, and first page Google Rankings? Best blogs normally gets, if not thousands, at least hundreds of comments. Here is the exact process in this text to grow your blog to 426,496 visits per month.
Let’s encounter it, getting traffic to your blog is harder than ever. In fact, BuzzSumo analyzed 912 million blog posts. And found that the vast majority of blog posts that are published, get zero links or social shares. Back in 2009, things worked completely different. Back then, getting links and social shares was relatively easy. You could publish a 500 word blog post and call it a day, 490 words, 499 words, 500 words, done ski.
Flash forward to today and things are completely different. According to WordPress, 2.3 million blog posts come out on their platform everyday. So for your content to stand out and get shared today, it needs to be amazing. Lucky for you, that’s exactly what we’re gonna tell you how to do in this guide, step-by-step.
Find a Proven Blog Post Topic
First Things First, Writing Blog Posts start from finding a proven blog post topic. It’s no secret that your blog post topic is huge. Here’s exactly how to find blog post topics that actually work. First head over to Udemy. Udemy is a blog post topic goldmine, here’s why? Udemy doesn’t just show you content that people are interested in, instead you see content that people are actually paying for. You can search for courses by category or by keyword. Either way, you’ll find content that people are actually paying to access. For example, let’s say you run a blog about Graphic Design. Well, head over to the Design Category in Udemy, and scroll down to their best-selling courses and within five seconds you have a list of proven topics. Very cool.
The next place to look for proven topic ideas is Amazon. To use it, just search on Amazon with the keyword that describes what you’re blog is all about. Then look for a book on that topic with lots of ratings, this shows you that people actually bought the book. Finally, click look inside, to see the table of contents and just like with Udemy, you get a list of topics presented to you on a silver platter.
Last up, we have Conference Agendas. First head over to a conference website in your niche, go to the agenda or schedule page, and you’ll see topics that people are paying to learn more about. Which leads us to Step Number Two.
Write your headline. Now that you have a proven topic, it’s time to write your blog post headline. You might have seen the stat before that 80 percent of people read your headline, but only 20 percent click over to the actual post. Is that stat true? Who knows, but I do know that your headline is super important.
With that, here’s exactly how to write blog post headlines that stand out and get clicks. First start your headline off with proven phrases. BuzzSumo recently analyzed about 100 million headlines. So what did they find? That headlines that start with these 20 words and phrases, get the most shares on social media.
For example, when I published this post on my blog, I made sure to start my headline off with one of those phrases. Obviously you don’t need to start every single headline off with one of those phrases, but when it makes sense try and use them. Second, make sure that your title uses brackets or parentheses. A study by Outbrain found that adding brackets to headlines can improve click through rate (CTR) by up to 38 percent. And this study confirms what I’ve seen in the real world. In fact, six of my top ten all time, most popular blog posts have brackets or parentheses in the title.
Finally, you wanna use long headlines. That study of 900 million blog posts that I mentioned earlier, found that posts with long headlines got 76 percent more shares compared to posts that used short headlines. With that, it’s time for Step Number Three,
Attention Grabbing Introduction
Write an attention-grabbing introduction. Topic? check. Headline? check. Now it’s time to write an introduction that grabs your readers attention right off the bat, How? The PPT Formula. This formula is killing it for me right now. By the way, the PPT stands for Preview, Proof, Transition.
Now I’m gonna break down each part of this formula and show you how it works with real-life examples. First up, you have the preview. This part couldn’t be any more simple. Just let your reader know exactly what to expect. That way when someone lands on one of your blog posts, they know that they’re in the right place.
Next, it’s time for the proof. Here’s where you show people that you know what you’re talking about. Now what if you don’t know what you’re talking about, well you’ve got bigger problems than blog post introductions but that’s another story. Now you can show proof with personal results, years of experience, number of clients, credentials or certifications, or anything that shows that someone should listen to your advice.
Last up we have the transition. Cap your intro off with a transition, a transition that pushes your reader to keep reading. For example, you can see that of used the phrase, “Let’s dive right in,” at the end of this intro, simple. Moving right along to Step Number Four.
Writing Blog Posts is Awesome itself. Is there a formula for writing blog posts that people will link to and share? No, if there was, everyone would use it. That said, there are proven strategies that you can use to make your content ten times better. For example, one technique that’s working really well for me right now, is using lots of section sub headers. Sub headers are great because they break your content up into easy to read chunks, which is super important if you publish a lot of long-form content like I do.
For example, this post for my blog is super long. In fact, that post is 2500 words, so I broke up the content into little chunks, using dozens of sub headers. I also recommend using lots of visuals in every post that you publish. Now when I’m talking about visuals and talking about things like screenshots, charts, pictures, infographics, basically don’t be afraid to use a ton of different visuals and just lots of visuals in general in every post. Next, use a font that’s between 16 and 20 pixels, if you’ve ever read anything at medium.com you’ve probably noticed that their articles are super easy to read. How do they do it? Well besides a clean layout, they use 21 point font. And if you’re using anything less than 16, you probably missing out on a lot of readers. That’s why we use 18 point font here at ArzePakistan.
Finally when it makes sense, publish content that’s at least three thousand words. BuzzSumo Industry study, found a clear correlation between long-form content and social shares. In fact, our data showed that long-form content got an average of 77 percent more social shares, compared to traditional short blog posts. Obviously this doesn’t mean that you need to pad your blog posts with a bunch of fluff or filler. But if it does make sense to publish a long-form blog post or guide, go for it. So now that your post is in the books, it’s time for the next step, Step Number Five.
Write your conclusion. Here’s the deal. Most people use throw away conclusions. But professional bloggers know that your conclusion is super important. Especially if you wanna get lots of comments on your blog. Well I’ve recently developed a three-step process for writing awesome conclusions. It’s called the TAC Process.
Here’s how it looks. First start your conclusion off with a transition. This sentence lets people know that the meat of your blog post is over and it’s time to sum things up.
Next, it’s time for the ask. Here’s where you ask your reader a very specific question. In other words, you don’t wanna ask something vague like what do you think? Instead, give your reader an insanely simple question that’s easier to answer. For example, in this conclusion you can see that I asked people something that will take like two seconds to answer. And you wanna end your conclusion with a CTA. Your CTA can be whatever you want your reader to do next. You can ask your readers to leave comment, share on social media, sign up for your newsletter, subscribe to your YouTube channel, the exact call to action that you use is totally up to you. But the important thing to keep in mind here, is that you got someone to read your blog post all the way to the end. Which means they really enjoyed your content and they’re ready for the next step. And as long as you give them that next step in your conclusion, you’re good. We do a conclusion in the books.
Optimize your post for SEO
let’s head over to Step Number Six, optimize your post for SEO. Obviously there’s a lot more to SEO. That said, SEO is super important for your blog posts long-term success. So I do wanna quickly cover three simple techniques that you can use to optimize your blog posts for SEO.
Because the truth is, traffic to most peoples blog posts look like this, a huge spike on day one, then it flattens out to pretty much zero. But when you optimize your post the right way, you still get that spike, but your post still brings in consistent traffic month after month.
The first on page SEO technique is to include your target key word in your introduction. Google and other search engines put more weight on words and phrases that show up at the top of your page. So you wanna make sure to use your keyword once in your blog post intro like this.
Next use short URL’s. When it comes to Google Rankings there’s no doubt about it, short URL’s work best. In fact, Google themselves actually recommend that you use short descriptive URL’s. That’s because short URL’s make it easy for Google to understand the topic of your page. Plus people use your URL to figure out which result they should click on. Which is why lots of industry studies have found that short URL’s get clicked on more than long URL’s.
Finally, add internal links to your post. Now internal linking doesn’t have to be complicated. In fact, when it comes to internal links, I like to keep things simple. Whenever I publish a new post, I add two to five internal links to some of my older posts. Now you could also go back to older posts and link to the new post that you just published.
And before we end this blog, I have a quick bonus step for you, promote your post. Most blog posts, even good ones fail, because they’re not promoted enough. And no, sharing your content on Twitter and Facebook doesn’t really count as promotion. To get your content seen today, you need to do a lot more than just share on social media. In fact, I usually spend about 20 percent of my time writing content and 80 percent of my time promoting that content, that’s how important content promotion is.
With that, here are three quick content promotion strategies that you can try. Our first strategy is the content announcement newsletter. When it comes to content promotion, email crushes social media. And it’s not even that close.
The newsletter gets nearly 13 times more clicks than my tweet. To be clear, I do have more email subscribers than Twitter followers. But still, there’s no denying that email is way more powerful when it comes to promoting content compared to social media.
Next, we have Facebook retargeting. It’s no secret that Facebook’s organic reach is pretty much zero right now. Fortunately you can still get your Facebook followers to see your posts, without paying a fortune. The secret is to boost your posts, but only boost to people that have visited your site. In other words, retargeting. For example, I paid about 50 cents per click on this boosted Facebook post, which is dirt cheap considering that I’m in the competitive, expensive B2B niche.
Finally we have Email Outreach. If you don’t have an email list yet, Outreach is probably the best way to promote your content. That’s the good news. The bad news is you can’t just send the same spammy email to 100 people and expect it to work.
Now I wanna hear from you. Which strategy from this video are you gonna try first? Are you gonna promote your content with email Outreach, or try using shorter blog post URL’s? Let me know by leaving a comment below right now.